Phase 2 Individual Project Essay Example for Free

Phase 2 Individual Project Essay There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it. I chose to research McDonalds, because it is one of the most successful restaurant chains around the world. They use effective management to strategize global expansion. . They develop effective customer brand loyalty through their Human Resource Department and company personnel. McDonald’s international orientation has ethnocentric and polycentric approaches. Its ethnocentric approach begins with how they initially entered international markets by leveraging standardized product offerings, clean and bright environments, and American brand equity (McDonald’s Success Strategy and Global Expansion through Customer and Brand Loyalty). But with changing times McDonalds have adapted to local regions remodeling it retail space and while changing product line to appeal to local taste. By the golden arch being connected to American culture, it can be at risk in other countries by not staying true to what McDonald’s stand for. By brushing aside ethnocentric considerations , it could be an identity lost. The polycentric approach is how they provided growth and employment to a vast  number of minority groups in the United States and people around the globe. McDonalds is culturally connected around the world be providing business training for employees in Hong Kong and in the UK offering 1800 to employees to continue their education, just to name a few. The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction. McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a to ugh foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to â€Å"think global, act local.† Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success internationally. By taking the necessary steps and observing differences in cultures, they were able to tweak their products without causing disruption. Also, McDonalds turns bad into success, by being in the forefront of environmental issues McDonalds took their issues and established their own Global Environmental committee and outlined the steps to reduce solid waste. Ov er the years there has been much global health concern, mainly in relation to children. In response to the concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonalds to provide us with professional guidance in the areas of nutrition and childrens well-being (The Success of McDonald’s Franchise). Finally, what is value chain dispersal and integration strategy? Value chain dispersal is how a business receives information and takes the information to add value to their business in the selling of their product to customers.  Value chains can produce goods or services. The goal of the business to produces maximum value for the least total cost. Integration strategy is use in the training of management and employees, reduce in-effective communication, and reduce cost. The international strategy that is organized around value chain dispersal and integration strategy involving McDonald’s, is that they know their strengths and weaknesses. Adding values strengthens the corporations as a global economy, where the weaknesses are transformed into a positive factor. These projects take effective management. Effective in management in turn can produce great employees, in which they can effectively communicate and execute the mission and statement. In conclusion, it was very informing to research a franchise success, such as McDonald’s. What is even more intriguing is their success locally and internationally and how they cater to different cultures, by researching needs and wants. McDonald’s knows what takes to be a huge success is and success takes brain-storming, along with talent. Reference McDonald’s Success Strategy And Global Expansion Through Customer And Brand Loyalty. The Clute Institute Journal Of Business Case Studies, 3. Retrieved from http://journals.cluteonline.com/index.php/JBCS/article/view/4857/4949 McDonald’s International Strategy: Squander Brand Equity? (2009). Retrieved from http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ Roger, Arvind, Kashlak, Rabi, Bhagat, Phatak (2009). International Management: Managing in a Diverse and Dynamic Global Environment (2nd ed.). [Course Smart Solutions]. Retrieved from http://wow.coursesmart.com/9780077674113/?CSTenantKey=coloradotechspid= The Success of McDonald’s Franchise. (n.d.). Retrieved from http://www.franchisedirect.com/information/trendsfacts/thesuccessofmcdonalds/8/1111/#note4

The Progression of the Medium Change between the Painting with the Digi

The Progression of the Medium Change between the Painting with the Digital Image Albert Borgmann, in his Technology and the Character of Contemporary Life, devises the â€Å"device paradigm† as an illustration of the pattern into which the stuff that defines technological existence falls. Even though Borgmann writes his book in 1984, it is of value to examine the paradigm in context of current developments of technological society. It becomes a question of whether the device paradigm is still applicable to the current technological setting, or if it is truer now than even before. It is thus taken into consideration in light of the specific instance of the thing, as Borgmann uses it, that is a painting prior to the modern period. The specific thing of a painting is contrasted to the technological device of a digital image. The progression of the medium change between the painting to the digital image will be examined as well as the skill it takes to produce them. Availability of these is observed, along with the consequence of such a metamorphosis in the essence of the thing and device. First, however, Borgmann states the thing as a pretechnological object in the Heideggerian sense. The thing gathers the fourfold, being earth, sky, mortals, and divinity. Thus it is something which reveals the world in all its aspects. In this case, a painting of the medieval times is one which is created by a master. The master has undergone a lifetime of training under another master, and the business of the arts is under the guild system. A single painting would take many weeks to complete, and all instruments in its creation are known instinctively to the master. The pigments are hand ground and prepared, as are the brushes and th... ...into a commodity of affluence, and that is what produces disengagement. Affluent commodities disengage in their diversion from focal things, which result in detachment from reality and detachment from the world. As the world is revealed through technological devices, it is no longer a world of humanity, but a world of technology and its devices. Such an existence deteriorates into loneliness and depression, both of which are detrimental to the being of humanity. In truth, it can be said, by line of the preceding argument, that technological existence may well bring about the extinction of the human race, unless it is counteracted. This counteraction, may, as Borgmann claims, lie in a counterbalance of focal things and practices. Works Cited Borgmann, Albert. Technology and the Character of Contemporary Life. Chicago: University of Chicago Press. 1984.

Exploring Sexuality with William Shakespeare Essay

The presence of homoerotic references in the works of William Shakespeare was a direct result of the Elizabethan attitude towards sex during the English Renaissance. Within the privacy of the sonnets, Shakespeare could effusively express a passion that the Elizabethan Era, with its social mores, stifled greatly as it frowned upon homosexuality. Given the freedom to express himself uninhibitedly, Shakespeare cast aside the homophobia of his age and inscribed love sonnets for another male, Mr. W. H. This unrestricted honesty created great tension and drama between Shakespeare and his adversary, the dark lady as well as fueling some of the greatest love poems of all time. Over hundreds of years, it comes to no surprise that many scholars have found the sonnets effective in revealing insight into the biography of William Shakespeare. The emotional pressure contained in many of the sonnets and the fact that many, if not all, are dedicated to a man named ? Mr. W. H. ‘, provide important clues to Shakespeare’s life. It begins with the sonnets’ dedication, a passage written by Shakespeare that opens a world of controversy amongst scholars. The dedication runs as follows: To. The. Only. Begetter. Of These. Ensuing. Sonnets. Mr. W. H. All. Happiness. And. That. Eternity. Promised. By. Our. Ever. Living. Poet. Wisheth. The. Well. Wishing. Adventurer. In. Setting. Forth. T. T. (Shakespeare, 1490) The initials T. T. at the conclusion of the dedication refer to Thomas Thorpe, the original publisher of the sonnets (http://andrejkoymasky. com/liv/sha/sha00. html). However, one question remains, who is Mr. W. H? During the English Renaissance, it was customary for members of high social standings to hire established writers and poets to create masterful love sonnets and other works of literature for their entertainment. For a large portion of his adult life, Shakespeare spent his time writing sonnets for an upper class family, specifically for a young man (Rowse, 96). The beginning sonnets describe a ? lovely youth’ and it is believed that over time, Shakespeare’s sonnets became more personal as the relationship between him and his patron intensified. Scholars have professed that this patron could in fact be â€Å"the only begetter of the sonnets,† Mr.  W. H, or William Hughes. The majority of the sonnets were written between 1593 and 1596, however, they were not published until 1609 and then further edited in 1640, long after Shakespeare’s death (Auden, 86). The randomness of their order leads scholars such as Northrop Frye to question their validity in accurately capturing real life happenings (Fleperin, 96). The publisher who replicated the sonnets in 1640 actually changed the pronouns in sonnets 15 through 126 to make it seem as if the poems were addressed to a woman. The question now at hand is; are the feelings expressed in the sonnets a celebration of homosexual love? And if so, how could such feelings emerge in a time where homosexuality had no place in social life (Taylor, 39)? The sixteen hundreds were a time of strict values and high standards of living. At this time, embracing sexuality was not encouraged and questioning ones sexuality was not an option. During the English Renaissance it was common for men to wear their hair long and dress in silks and ruffles (Taylor, 45). World renowned professor, Edward Hubler, published his book, The Sense of Shakespeare’s Sonnets, in which he points out the Elizabethan men used the term â€Å"lover† between men without embarrassment (Hubler, 17). Author C. L. Barber, in his essay on Shakespeare’s Sonnets, reminds us that the suppressed roles of women in Elizabethan society kept them out of the theater, forcing men to play the roles of women in many of Shakespeare’s productions at the Globe Theater. This openness is most attributed to Shakespeare’s sexual curiosity, and because his masculinity was never in doubt, his sexual awakening quickly progressed. To truly grasp Shakespeare’s feelings for Mr. W. H, we must refer to sonnet twenty, which is the first in the series to address the mysterious love affair. Despite the fact that male friendships were openly affectionate, the sonnets’ powerful emotions are indicative of a deeper love (Cross, 1,490). Line two of the poem describe the subject as the â€Å"master-mistress† of his passion. Right away we sense a conflict between the love for a man and the love for a women. Shakespeare makes it known in lines eight and nine of the sonnet, that W. H was in fact created for a woman’s love and affection, telling his readers that his subject is male. Further into the poem he describes his acceptance of that fact that he was defeated by nature, but continues to acknowledge their love (Cross, 1,4940). Shakespeare’s persistence in his attempt to win over the heart of his acquaintance is noted in sonnets 135-137 (Cross, 1511,1512). It is here that Shakespeare emphasizes the name ? Will’ as seen in italics in nearly every line. It is at this point in the series where it is suspected that the poets love for W. H is being threatened by a woman. In attempts to re-establish the ? dark lady’ in relation to Mr. W. H, scholars have studied specific sonnets in which her character is revealed. We find that the twenty-five sonnets dedicated to a woman, the â€Å"dark lady,† dwell on her imperfections and falsehoods (Barber, 16). For example, in sonnet 127, Shakespeare devotes his energy to expressing a lower love toward the woman and a higher love toward the man. It is not until the later sonnets that Shakespeare begins to feel threatened by the dark lady, and begins to depict a competition for the heart of W. H. In sonnet 138, Shakespeare is almost trying to convince W. H that this woman could never love him in the manner that he was willing to (Cross, 1,870). Shakespeare’s main concern, in the midst of anguished humiliation, is to keep the man’s love, not the woman’s. Shakespeare’s inner conflict expressed in his works evidently developed during a time when his life, outside of the ? dark lady’ and W. H, was relatively normal, and this is another reason as to why the sequence of the sonnets is so important. As we know, Shakespeare married Anne Hathaway in 1582. She gave birth to his children soon after. Was this heterosexual fantasy life all a cover up for the love he shared with W. H? Because no one has been able to figure out the correct order of the sonnets we will never know precisely when these love affairs took place. To label Shakespeare a homosexual would be ignorant, only because the consummation of the love between the poet and his muse was never proven. We can only base our knowledge of his curiosity on the contents of the sonnets, and with that we can gather that Shakespeare was involved in affairs, not necessarily physical, with both a young man, Mr. W. H, and a reticent woman, the Dark Lady. The conflict involving these two characters sparked the fire that fueled the ingenious works of one of the greatest poets of all time, Mr. William Shakespeare. Auden, W. H. Lectures on Shakespeare. New Jersey: Princeton University Press. 2000. Bloom, Harold. Shakespeare: The Invention of the Human. New York: Riverhead Books. 1998. Cross, Wilbur, L. The Yale Shakespeare. New York: Barnes and Noble Books. 1993. Hubler, Edward. The Sense of Shakespeare’s Sonnets. New Jersey: Princeton University Press. 1952 Hugh, Calvert. Shakespeare’s Sonnets and Problems of Autobiography. Braunton: Merilin Books, 1987. Holland, Norman. Psychoanalysis and Shakespeare. New York: McGraw Hill Book Company. 1966 Pitt, Angela. Shakespeare’s Women. New Jersey: Barnes and Noble Books. 1981 Rowse, A. L. The Elizabethan Renaissance: The Life of the Society. New York: Charles Scriber’s Sons. 1971. Taylor, Gary. Reinventing Shakespeare. New York: Weidenfeld and Nicolson. 1989. Internet Sources http://www. onlineshakespeare. com/sonnetsabout. htm http://andrejkoymasky. com/liv/sha/sha00. html http://infopt. demon. co. uk/shakespe. htm http://www. shakespeares-sonnets. com/wilde. htm http://aspirations. english. com. ac. uk/converse/essays/cgonda/loves. acds http://eserver. org/emc/1-2/halpern. html.

Holocaust Diaries - Free Essay Example

Sample details Pages: 4 Words: 1324 Downloads: 5 Date added: 2019/04/26 Category History Essay Level High school Topics: Holocaust Essay Did you like this example? Over the past decade, moral, political and legal philosophers around the world became increasingly interested in understanding the concept of evil. The ascriptions of evil motivated this by journalists as they attempt to comprehend and respond to various atrocities and horrors of the past, Holocaust, and killing sprees by killers. Today, it is difficult to capture the moral significance of these acts, and their perpetrator by calling them wrong. A concept of evil is therefore, needed. Don’t waste time! Our writers will create an original "Holocaust Diaries" essay for you Create order In understanding the concept, an emphasis is kept on the actions and words of the wrongdoers of the Holocaust. This is found from the documents in the Third Reich since the victims had a lot to talk about the evil deeds and actions. The paper will, therefore, focus on the Jewish diaries that were written in the midst of the Holocaust to reveal the concept of evil.Our initial focus is on the Holocaust diaries is that of Adolf Guttentag. In his seventies, Adolf lived with his wife Helena in Berlin. He fled to the United States during the onset of war in Germany in 1939. However, there was a deportation program in the country. This was a move by the Nazi authorities who were deporting all the Berlin Jews. Adolf had a diary that recorded his thoughts during the entire period. Adolf wrote the diary with the aim of communicating to his son Otto who was living in San Francisco. Typically, the journal connotes emotional instances of the effects the Nazi authority had on the German Jews during the period. Adolf through the diary condemned the deportation by the Nazi authority as he claims it would take them to an overcrowded and unhygienic ghetto. Adolf was hoping that he was exempted from the deportation that his Jewish friends and families were going through. However, the pressure was too much for Adolf and his wife until when they decided to take their life by committing suicide. His diary dramatically fits into the Holocaust diaries as evil activities prevail all through leading to his death. The log is also related to many of the Holocaust diaries whe re immoral actions cause individual to make dangerous decisions in life. Another Holocaust diary is of Abraham Frieder. He was born in 1911 and died in 1945. He was an orthodox rabbi in Nove Mesto Nad Vahom, a place that was later named new Slovak. As a leader, Abraham worked hard to improve a lot of the countrys Jews. Abraham in his diary recorded an attempt negotiation and bribe to the Nazi authority to stop the deportation program that was initiated. The diary provides an insight into the early response of Jewish leaders in Slovakia to the first news of the upcoming deportation. The diary also recounts the period in which the working group to deport individuals originated. However, several people, that were mentioned in Abrahams diary we see them become prominent members of the working group. Despite surviving from the war, Frieder later died after the liberation. During the movement, Abraham indicates in his diary that at least 60, 000 Jews by 1942 had been deported through camps in Slovakia to the Reich where they were later all murdered in cold blood. Comparable to other Holocaust diaries, Abraham Frieders logs recorded a live event that occurred. It indicates a historical background full of war and other disputes. Abraha m, therefore, wrote the diary to indicate the attempt made in putting to an end the evil act of deporting and killing innocent individuals.Herzl Mazia is another prominent individual who was a Palestinian Jew enrolled in the British army. He was also among the force that occupied Libya in the aftermath of the victory over the axis power in North Africa. Unlike other Jewish diaries, Mazias diary is merely a combination of a travelogue and more mundane topics ranging from contemporary cinema to Jewish life post-axis North Africa. He wrote the diary mainly to document the good memories he had during his time in the air force. Herzl Mazia wrote the diary while on his trips under the air force in Libya and North Africa. Compared to other Holocaust diaries, Mazias journal was mainly for his memory. From the journal, it has established that Libya was a territory key to the Italian imperial project from its pre-fascists years. Still, the wicked act of deportation still prevails in his diary as he indicates the deportation of Elvira Kohn to the island of Rab found in North Africa. Generally, the primary audience of this journal was his family, where he was trying to show them the memories and experience he had from different places around the world. From the journal, the audience learns the real picture of the Holocaust diaries where the evi l activities in the past were not of the concern of many individuals but only to the affected.Moryc Brajtbart was from Poland and together with his family were displaced from the country when Germany invaded Poland. At this time, Moryc Brajtbart was only seventeen years old. During their transportation, together with his uncle and cousin, they managed to jump off the transportation track and established a refuge in the nearby Zelow. According to Moryc Brajtbart, the condition there were much better compared to their native land. While in Zelow hiding, his uncle and cousin were killed and therefore he decided to seek refuge at a different place. He then wrote the diary while a refugee is encompassing the awful events that were happening. The log contained the description of the event, from the invasion of Germany to Poland to his final refuge destination. However, he does not provide the information about his life in hiding, and the audience barely learns about Genia. The most robust motifs in his diary are the different nightmarish dream sequence. From ones perspective, Moryc Brajtbart wrote the diary to explain to the audience the challenges individuals undergo when faced with different situati ons and while under refuge. Moryc Brajtbarts diary depicts a historical background surrounded by war and conflict among communities.Finally, Saartje Wijnberg was Dutch Jewish citizen from Groningen whose diary was documented among the Holocaust diaries. Like any another individual, Saartje Wijnberg was deported from her native land to Sobibor back in 1943 while she was 21 years old. At the moment, Sobibor was regarded as a killing center founded for the operational Reinhardt. The chances of survival were limited, and therefore Saartje Wijnberg and the husband plotted a way to escape. They managed to escape the death and seek refuge in a camp. It is here that Saartje Wijnberg decided to write a diary explaining the challenges one faces while in the camp. Saartje Wijnberg through the diary illustrated the intricacy of authorship and drawing its precise moments. In 1944, Saartje Wijnberg was pregnant and therefore recorded entries in her journal indicating the experience women underwent while in hiding. The diary target women within the society. Finally, the journal fits into the Holocaust Diaries since it was recorded while the writer is in a different situation.In conclusion, every society today is indeed surrounded by evil activities. As documented in the Holocaust Diaries, the actions often cause some psychological torture to the victims. In this concept, the Holocaust diaries help in the understanding of the evil actions with war and challenges faced by refugees prevailing all through. According to the writers mentioned, conflict within the community was the significant hurtful act that was experienced in the past. Majority of the individuals were displaced from their home of a resident. As a result, they were often left with no alternative but to seek refuge in their neighborhood. However, they were still followed and killed while in the camps. This cause some such Adolf Guttentag to commit suicide. The Jewish diaries during the Holocaust period are indeed significant to our understanding of the past events and the effects of the events. The diaries generally convey a similar theme of war in society and challenges of refugees.